03 Experience
2021 Feb - Present
ASIARAY BUS MEDIA LTD.
one of the Asia-Pacific’s leading OOH media listed company
Assistant Marketing Manager
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Reporting to Marketing Director for formulating, purpose, and implement creative KMB bus marketing strategy to achieve business objectives
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Plan and design the impactful omnichannel marketing solution to the advertisers with a unified brand exposure across all customer touchpoints
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Prepare the ATL (above the line) sales presentation deck for targeting mass and more general customers by bus media
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Collaborate with teammates to create social 'buzz' posts about the advertiser's bus advertisement
2020 Oct - 2021 Jan
FUNCTION ONE COMPUTER SERVICES
local leading cybersecurity and integrated solution provider
Assistant Marketing Manager
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Reporting to Chief Marketing Officer for developing and executing strategic marketing projects, including brand development and lead generation campaigns
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Supervise inside sales and telemarketing team to accomplish integrated marketing communications and sales objective
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Oversee the company's website updates, collaterals, corporate communication, etc.
2008-2013
DIGITAL CHINA (HK) LIMITED
Senior Marketing Executive
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For creating, developing and implementing marketing plans in accordance with Sales Director.
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Responsible for the management of the Marketing Coordinator.
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Coordinate with internal departments and liaise with external parties, such as advertising & PR agency, as well as reseller partners.
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Prepare the promotion content and design all promotional materials such as product leaflet, promotional/seminar EDM, roll-up banner & backdrop, etc.
2013-2020 Oct
DIGITAL CHINA (HK) LIMITED
a Hong Kong-listed company (HKEX:861), as the IT enterprise products distributor in Hong Kong
Assistant Marketing Manager
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Reporting to General Manager for driving communication strategies to meet the campaign's KPIs. Collaborate with sales team to develop new concepts and organized sales
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Supervise marketing team to develop the engagement activities to attract the potential IT audiences
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Build the brand awareness and product attraction with various IT vendors
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Organize and manage marketing events and design the product marketing materials
2006-2008
ET BUSINESS COLLEGE (a subsidiary of HKET)
one of the leading professional training institutes in Hong Kong and a member of Hong Kong Economic Times
Project Assistant
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Assist in coordinating, organizing, and following up on the on-site operation of the finance or investment training courses, workshops, and seminars; besides complete tasks and jobs assigned by managers or supervisors